Food & Beverage Innovation Forum 2017 (FBIF2017) ito be held in Shanghai from April 19th to 21st, 2017. The theme of FBIF2017 is “Global Innovation, Powering Future!”. Topics include Trends, R&D, Marketing and Packaging. 1500+ will attend. Speakers include: Zhang Jianqiu, Executive President, Yili Group; Stephen Maher, President, Mondelez China; Zhou Li, Secretary of the Board，Ph.D, Nongfu Spring; Yan Weibin, Chairman, Ausnutria; Craig Slavtcheff, Global VP, R&D, Campbell Soup; Zhang Liaoyuan, Founder , Three Squirrels; Jet Jing, VP, Alibaba Group; Martin Suter, Head of eCommerce, China at AB InBev. For more please reply "FBIF" .
其他
How 'Snackification' is Shrinking Food Packaging
▲ Click "FBIF食品饮料创新" in blue to follow
Reply number "2" to join in F&B WeChat Group
Source: Viking Masek
Snack-size. 100-calorie packs. Single-serve. All of these packaging formats have one thing in common: They were created to attract and appease a consumer that desires easy, quick, and convenient snack foods that come pre-portioned. We now live in a world of 'snackification', with many industries joining the trend of 'smaller is better' when it comes to package size.
Packaging Strategies reports that snacking is a booming $87 billion business. According to a survey they conducted, readers felt, by the largest margin, that single-serve snacking was a trend that is here to stay.
Snacks account for a whopping 51% of all food sales, and 92% of adults in the United States have snacked within the last 24 hours. Think about it - when was the last time you had a snack? Chances are it was in the past day, or past few hours if you're like me! Busy consumers no longer strictly eat during typical mealtimes, instead they graze or snack as they become hungry, sometimes skipping traditional meals altogether.
Bulk is not better
In the past, bulk snack product purchasing was the standard. It was expected that consumers would portion out products on their own, and that buying in bulk was the frugal and responsible choice, especially for families. However, today's emerging generations desire convenience and portability above all, and this is especially evident when exploring the 'snackification' trend. No longer purchasing on price point alone, the Millennial demographic is happy to pay a premium for snack foods that are already pre-portioned and packaged individually for their convenience. This generation is now having children, and these purchasing habits will come in to play as they purchase snacks for their families.
Snacking on dairy
'Snackification' has been loosely defined as both the increased demand for snack products and the shrinking of package sizes to accommodate busy consumers' desire for straightforward nutritional info and portable foods. Contributing to this trend are recent changes in dietary guidelines that have started to impact food markets not typically considered for snacking.
With newly released nutrition guidelines that no longer vilify fat and the popularity of ketogenic and low-carbohydrate lifestyles, dairy is no longer considered just a mix-in, addition to a meal, or topping.
Gallons of milk, blocks of cheese, and family-sized containers of sour cream still have their place in the market, but the dairy industry has been experimenting with snack-size packaging as of late, and seeing success. Single-serve packages of cottage cheese are now on the market, as well as portion-controlled packages of cheese cubes and individually packaged cheese sticks. Sour cream is now available in a squeezable flexible pouch with a flip-top cap, perfect for adding to snacks and meals on the go.
Protein no longer just for mealtime
Beef, chicken, and other protein products have long been the centerpieces of main meals, and still are. However, recent re-positioning of protein-heavy products as health food has sent protein careening into center stage as a snack food as well. Beef jerky is now experiencing new found popularity as a snack. Snack-size pieces of cured meats are also making appearances in on-the-go protein packs.
In keeping with the movement away from sugary snacks and toward savory snacks higher in fat and protein, meat has, like dairy, found a burgeoning market with individuals subscribing to a lifestyle lower in sugar and carbohydrates.
Smaller is better, in many ways
In today's grab-n-go culture, busy consumers are willing to put more money where their mouth is. There's no arguing that purchasing snack foods in pre-portioned packages adds to their purchase price, but since the cost is widely viewed as value-added, consumers don't balk at paying a little bit more if it means they don't have to compute nutritional values or portion out servings. Resealable options make smaller snack packaging even more convenient, allowing a consumer to save the rest for later without the worry of spills or product degradation. This conceivably leads to less food loss and waste, which is also a concern of emerging generations.
/ Read More /
/ WeChat Groups /
Long Press this QR Code to follow "FBIF".
Reply number "2" to join in CEO, R&D, Marketing, Packaging, Functional Foods , Dairy, Beverage, Snacks, etc. WeChat groups (Group members include seniors from Nestle, Coca-Cola, PepsiCo, AB-InBev, Yili, Mengniu, Master Kong and Nongfu Spring etc.)
Click read more to keep updated